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Dora Lewis

Sonic Branding

Music plays a big part in our daily lifes. It influences the way we feel, it brings people together and it can even be emotionally linked to a specific moment in time.

Remember that sound when you started up your PC with Microsoft or your Apple computer? Or the sound when you loaded FiFa in your Playstation? Or that Christmas Coca Cola commercial?

It is all directly and emotionally linked to that brand and that time.

Music can also have a big impact on the way people feel towards your brand.
Research has shown that:

– The music that is played in your business affects the customers’​ opinion of your brand
– Customers will stay longer when the right music is played in your business
– Music affects the return rate of customers
– Music affects the mood of customers and employees
– Happy employees are more motivated
– Music can have a positive effect on the well-being of employees

On this page you will see some of the brands that we’ve created music identities for, for their instore environment.

  • Your Sonic Identity
  • 100,- Per Hour
    • Target audience (included with instore music services)
    • Clear guidelines for brand-fit music (included with instore music services)
    • Example playlist and research report (included with instore music services)
    • Key tracks for specific projects
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  • Creating Your Sound Logo.
  • 900,- Per Logo
    • Research & consultancy
    • 3 options / pick one to license forever globally
    • 200,- per revision / edit

     

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  • Music For Commercials
  • TBC Per Track
    • Research & consultancy
    • 2 options / pick one to license forever globally
    • 2 free revisions
    • 300,- per extra revision

     

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  • Consultancy & Supervision
  • 100,- Per Hour
    • Target audience
    • Music strategy
    • Key-tracks for projects
    • Recruiting a music expert
    • Manage creation and implementation

     

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